Exchange links – do you ?

Links exchange is still an activity… spammy or not ?


Link Exchange (“Reciprocal Link Exchange”) is the practice of exchanging links with other websites. The common way of doing it was to email another website owner and ask to do a link exchange. You placed their link on your site, usually on a links page and the other site in return will place a link back to you.


Link exchange has been a long time practice by website owners since the beginning of the WWW. In the years after 2000, this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings.

Considering this, a lot of link exchange resources came out and webmasters massively started to search for partners to share their links. In terms of preserving netiquettes and on line legitimacy of content and references, most leading search engines have started penalizing web sites with intentional two way link exchanges. As a result, several quality one way links management services are available on the internet that provide targeted, user-friendly, one-way links management service to web site owners. Very soon, the dynamics of link exchange should certainly shift from ‘intentional bulk two way link exchanges leading to linkfarms’ to legitimate high quality and user friendly one way links among web sites.

In 2007, search engines such as Google fight against Link farms and other kind of link building which go against the Google ethic. Most of link exchange systems will tend to disappear as they only aim in fooling the search engines rankings.

As Linkstraffic’s purpose is to help webmasters, we will never use or promote such black hat techniques and will not list any sites that tend to act in such way. Linkstraffic do insist on relevance and quality and now

warns you about swapping links with other websites in a way that it’s aimed exclusively to manipulating the search engines !
Exchange links is over ! Don’t do it !

However you may still exchange links :

  • Don’t request any exchange with unrelated resources and other website of no value,
  • Privilege an exchange from websites of quality and which can add value to yours and you add value in return,
  • Privilege exchanges in order to increase traffic,

You can even swap links with the rel=nofollow tag.


You better spend more time on your content rather that trying to exchange links. In the end you may swap links naturally without even noticing it… That will prove your content is as valuable as much as the one who linked toward your website. GO ONE WAY LINKING !!

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